9 Ways To Create More Revenue Streams For Your Handmade Shop Without Creating New Products


If you’re a handmade business owner, you may be looking for ways to increase your revenue streams without necessarily creating new products. In this article, we’ll explore nine ways to maximize your existing product line and grow your sales.

One option is to create your own website, which not only gives you an opportunity to sell more of your handmade products, but also allows for marketing opportunities such as targeted offers, email list growth, and new customer specials. Conversely, if you’ve been selling from your own website, you could explore the possibility of also selling your handmade products on handmade marketplaces such as Etsy or Amazon.

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Key Takeaways

  • Creating your own website and selling on handmade marketplaces are two ways to increase revenue streams without creating new products.
  • Other options include selling wholesale, licensing your work, using live events, teaching your craft, content creation, and offering services.
  • It’s important to carefully consider which options are the best fit for your handmade business.
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Creating More Revenue Streams

For handmade businesses looking to increase their revenue, creating and selling new products is not always the best solution. There are several ways to increase revenue using existing product lines. Here are nine ways to do so:

  1. Create your own website: If you are selling handmade products on online marketplaces such as Etsy or Amazon Handmade, creating your own website can increase revenue. A website not only provides an opportunity to sell more products but also opens up marketing opportunities to target current customers with special offers, grow email lists, and run specials for new customers.
  2. Sell on handmade marketplaces: Conversely, if you have been selling from your own website, explore the possibility of selling on handmade marketplaces such as Etsy or Amazon Handmade. These marketplaces give you the opportunity to get your products in front of an already established audience that has come to the site in search of handmade goods.
  3. Sell to other shops wholesale: Selling wholesale means finding physical shops in your area that want to carry your products or connecting with retail shops online and selling to them wholesale via websites like Fair or Trada.io. Online sites like Fair allow you to reach sellers all over the world.
  4. Licensing: Licensing is how creators give someone permission to use their work on other products. For example, illustrators can license their art or designs for other creatives or shops to use on their products. By licensing designs, creators create a separate revenue stream over and above what they are getting from selling their own products.
  5. Pursue private label sales: Selling private label means selling unbranded products to someone who will brand and resell them under their brand name. This can be a great way to increase revenue as the retailer promotes the product, brings in customers, and makes the sales.
  6. Use live events: Live events such as craft shows, festivals, and Christmas markets provide opportunities to sell products in person. This doesn’t have to be the entirety of the business model, but could be a seasonal option or a way to sell products in a different format.
  7. Teach your craft: Teaching is a great option that allows creators to practice their craft while bringing in income. This could be through online courses and workshops or in-person courses and workshops.
  8. Content creation: Creating content through blogs, YouTube videos, or Patreon can provide revenue streams. Ads or sponsored content on blogs or YouTube videos require a strong following, while Patreon allows people to pay a monthly fee to access content created by the creator.
  9. Offer services: Handmade businesses can offer services in addition to physical products. For example, a graphic artist could offer graphic design services like logos or branding packages to other businesses.

Creating Your Own Website

One of the most effective ways to increase revenue streams for a handmade business is to create a website. If you are currently selling your handmade products on online marketplaces like Etsy or Amazon Handmade, having your own website can open up new opportunities for selling your products and marketing them to your target audience.

In addition to selling more products, having your own website allows you to grow your email list, run specials for new customers, and target current customers with special offers. The possibilities are truly endless.

If you are new to the idea of having your own website, there are many resources available to help you get started. You can watch videos that discuss the benefits of having your own website, like “10 Reasons Why You Need Your Own Website,” or explore online marketplaces like Etsy or Amazon Handmade to see if they would be a good fit for your products.

Keep in mind that if you do decide to sell your handmade products on an online marketplace, it’s important to choose the right one. Each marketplace has a different specialty, so it’s important to do your research and pick the one that is the best match for your products.

Overall, creating your own website is a great way to increase revenue streams for your handmade business. It allows you to sell more products and opens up new opportunities for marketing and growth.

Selling on Handmade Marketplaces

Increasing revenue streams for handmade businesses doesn’t always require creating new products. There are many ways to increase revenue using existing products, and this is especially true if some products already sell well but feel like the number of sales has plateaued. Here are nine ways to increase revenue using existing product lines:

  1. Create your own website: If you are selling your handmade products on an online marketplace like Etsy or Amazon Handmade, creating your own website is a great way to increase revenue. This not only gives you an opportunity to sell more of your handmade products but also opens up all sorts of opportunities for marketing to target current customers with special offers, grow your email list, and run specials for new customers.
  2. Sell on handmade marketplaces: Conversely, if you have been selling from your own website, you could explore the possibility of also selling your handmade products on handmade marketplaces such as Etsy or Amazon Handmade. These marketplaces give you the opportunity to get your products in front of an already established audience that has come to the site in search of handmade goods.
  3. Sell to other shops: Selling wholesale is another great option to increase revenue streams. This could mean finding physical shops in your area that want to carry your products to sell in their store or connecting with retail shops online and selling to them wholesale via websites like Fair or Trada.io.
  4. Licensing: Licensing is how creators give someone permission to use their work on their products. By licensing designs, patterns, or artwork, you create a separate revenue stream over and above what you are getting from selling your own products.
  5. Pursue private label sales: Selling private label means that you’re selling your products unbranded to someone who will brand and resell them under their brand name. This can be a great way to increase revenue without any marketing required on your end.
  6. Use live events: Craft shows, festivals, and Christmas markets are great opportunities to show up and sell your products in person. This doesn’t have to be the entirety of your business model, but it can be a great way to sell more products seasonally.
  7. Teach your craft: Teaching is a great option that allows you to practice your craft while bringing in a nice income. This could be online like paid online courses and workshops or in-person courses and workshops.
  8. Content creation: Content creation using blogs, YouTube videos, or Patreon can be another revenue stream. You can earn money from ads or sponsored content on your blog or YouTube channel, and Patreon allows people to pay a monthly fee to access the content you create.
  9. Offer services: Selling handmade products doesn’t mean you can’t also sell services. If you have a skill like graphic design, you could offer graphic design services like logos or branding packages to other businesses.

Selling Wholesale

One of the ways to increase revenue streams for a handmade business is by selling wholesale. This involves finding physical shops in the area that are interested in selling the products or connecting with retail shops online and selling to them wholesale via websites like fair or trada.io. The advantage of wholesaling using these sites is the ability to reach sellers all over the world, expanding the potential customer base.

It is important to carefully choose the online marketplace for selling handmade products, as each one has a different specialty that may or may not be a good fit for the business. Deborah recommends watching her video about 25 places to sell handmade products online to learn more about the different options.

Selling wholesale creates a separate revenue stream over and above what is earned from selling own products. It requires no marketing on the seller’s end, as the retailer promotes the product, brings in customers, and makes the sales.

Licensing Your Work

Licensing is a way for creators to give permission to others to use their work on their products. It defines how the work may be used and gives legal permission to another person or business to use the creations. For example, an illustrator can license their art or designs or patterns for other creatives or shops to use on their products. Similarly, a painter can create patterns or designs to license to companies or individuals to put on things like clothing, fabrics, or dishes.

By licensing designs, creators can create a separate revenue stream over and above what they are getting from selling their own products. As a brand becomes more well-known, more and more places will want to use it on their products. Licensing is a great way to increase revenue without having to create new products or invest in additional manpower.

Private Label Sales

Private label sales are a great way to increase revenue for handmade businesses. This involves selling unbranded products to retailers who will then brand and resell them under their own name. By doing this, the retailer takes care of the marketing and sales, leaving the handmade business owner to focus on creating their products.

Private label sales can be pursued through a variety of channels, including online marketplaces such as Fair or Trada.io. These platforms allow handmade businesses to reach retailers all over the world and expand their customer base. It is important to carefully select the online marketplace that best fits the handmade business’s products to ensure success in private label sales.

Overall, private label sales offer a unique revenue stream for handmade businesses and can be a great way to grow their business without having to invest in additional resources such as time or manpower.

Using Live Events

One way to increase revenue streams for a handmade business is to participate in live events. These events can include craft shows, festivals, and Christmas markets. By showing up and selling products in person, businesses can attract customers who may not have found them online.

Live events do not have to be the entirety of a business model, but can be used seasonally or as a supplement to other revenue streams. For example, a business may choose to participate in summer festivals or Christmas markets near them, or travel to events in different regions.

Participating in live events can also provide opportunities for networking and building relationships with other makers and potential customers. Additionally, businesses can offer special promotions or discounts to customers who visit them at live events.

Overall, live events can be a valuable way for handmade businesses to increase revenue and connect with customers in-person.

Teaching Your Craft

Teaching your craft is a great option to increase revenue for your handmade business. It allows you to practice your craft while bringing in a nice income. You can offer paid online courses and workshops or in-person courses and workshops, or a mix of both. Many arts and crafts stores offer classes and need experts to teach them, and there are established online workshop websites like Skillshare that you can use to reach a wider audience.

However, starting your own teaching business can be overwhelming and requires a lot of work. If you want to use teaching as an easy income stream, use platforms that already have audiences built-in. Content creation could also be another revenue stream, which means using blogs, YouTube videos, or things like Patreon. You can earn money from ads or sponsored content on your blog or YouTube channel, but you need to build up a strong following first. On Patreon, people pay you a monthly fee to access the content that you create, which can be a lovely way to make an income while building a community.

Offering services is another way to increase revenue streams. If you are a graphic artist, you could offer graphic design services like logos or branding packages to other businesses. If you sell pottery, you could offer pottery classes or workshops to people interested in learning your craft. By offering services, you create a different revenue stream that can help grow your business.

Content Creation

To increase revenue streams for a handmade business, creating and selling new products is not always the best answer. There are many ways to increase revenue using existing products. One option is to create a website, which not only allows for more sales but also opens up opportunities for marketing, such as targeting current customers with special offers and growing an email list. Conversely, if already selling from a website, consider selling on handmade marketplaces like Etsy or Amazon Handmade to reach an established audience.

Another option is to sell products to other shops, known as selling wholesale. This can be done physically in local shops or online through wholesale websites like Fair or Trada.io, which allows for reaching sellers all over the world. Licensing is another way to create a separate revenue stream by giving legal permission for others to use designs or patterns on their products. Pursuing private label sales, where products are sold unbranded to be resold under a different brand name, is also an option.

Live events, such as craft shows and festivals, can also be a great way to increase revenue. Teaching one’s craft through paid online courses or in-person workshops is another option, as well as creating content through blogs, YouTube videos, or Patreon. Lastly, offering services like graphic design or branding packages can also create a different revenue stream.

Offering Services

Increasing revenue streams for a handmade business doesn’t always mean creating new products. There are many ways to increase revenue using existing products, and one of these ways is by offering services. For example, a graphic artist could offer graphic design services like logos or branding packages to other businesses. This creates a separate revenue stream in addition to the sales of their handmade products.

Other services that could be offered include teaching courses and workshops, either in-person or online. Local arts and crafts stores often offer classes and need experts to teach them, or platforms like Skillshare can be used to reach a wider audience. Content creation through blogs, YouTube videos, or Patreon can also be a way to earn money and build a community.

By offering services, a handmade business can diversify its revenue streams and increase its overall income.

Kim Lazaroe

Hi, my name is Kim. I've always enjoyed making crafts for each holiday and season throughout the year. My fond memories are making crafts with my mom or helping my dad build something around the house. Now I get to create new crafting memories with my daughter and husband as well as share my knowledge and experience in crafting with the world. Hope you enjoy my site.

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